Jodie Nicholson ‘Move’ Campaign Highlights

Supported by Help Musicians ‘Do It Differently’ Fund

“Nicholson is shaking off the shackles of genre expectations and coming into her own” – American Songwriter

“it’s been a breakthrough year for Jodie, and we reckon, it’s not going to stop there either. One to watch.” – Record of the Day

“Jodie’s delicate vocals will hypnotize and enthrall listeners” – Glitter Magazine

“A mesmerizing sound that draws one fully into her world” – Pop Matters

“Nicholson demonstrates her capacity to totally transport the listener” – AudioFemme

“Move was produced remotely during the coronavirus lockdown by Tim Bran, who has also worked with London Grammar, Birdy, Halsey and Aurora. Here he has helped Nicholson create something beautiful and subtle and mesmerising.” Black Plastic




  • 1,400+ Shazams
  • 10,000+ monthly Spotify listeners
  • Picked up by Spotify’s Discover Weekly
  • Independent playlist support from the likes of Alexrainbird, Soundplate & Groover

BBC Radio 6 Music Playlist
Record of the Day ‘RotW’
Joseph Hammill

Joseph Hammill ‘Infant Hercules’ Campaign Highlights

EP released on Friday 19th October 2018 via Believe Digital


“That’s nicely done, honestly Joe, I really like that… I don’t mean to blow smoke up your thingy, but it’s a really lovely piece of music” – Adrian Chiles, BBC Radio 5 Live

From Teesside band Cattle & Cane, that’s Joe Hammill whose excellent solo EP is out now” – Tom Robinson, BBC Radio 6 Music

“These songs drip with a passion and deep pride in the area and the lyrics have a poetic beauty about them. Infant Hercules is a fine showcase for this talented young man”Folk Radio

“Breathtakingly beautiful” – York Calling

“Joseph’s debut is as powerful as it is intimate, ranging from a supple, poignant beginning to an epic mythical-esque anthem. Joseph’s vocal delivery rides the waves beautifully and brings the emotion of the lyrics to the fore. Pretty much an all round stunner.” – Fresh On The Net

“One of the most confidently existential songs we’ve heard and we can’t help but be intrigued.” – Ear To The Ground

“There’s no denying that he has that magic that makes a singer/songwriter memorable and magnetic to us all music lovers” – Wolf In A Suit

“Joseph’s voice has never sounded so vulnerable as the final track treads the familiar yearning for home theme that runs through much of the singer’s songwriting and the hummed outro heralds a more mature addition to the Cattle & cane stable and makes this EP an essential for fans of the band.”Under The Hills Nearby

Infant Hercules Boro Shirt
Infant Hercules lyrics on the Middlesbrough FC 2018/19 home shirt

‘Infant Hercules’ EP Campaign Highlights:



Cape Cub ‘Moonglow’ Campaign Highlights

Released on Friday 13th July 2018 via AWAL


“Cape Cub exudes that kind of effortlessly cool charm through their music that instantly commands your attention… If “Moonglow” is any indicator of what the band has in store for us, it is a safe guess that we are all bound to be hearing the name Cape Cub quite a lot more.”Live Nation’s Ones To Watch

“Incorporating innovative keys and lively instrumentals, “Moonglow” lives up to its name while radiating atmospheric and fresh auras.”Alternative Press

“With huge pop hooks and hopeful sentiment, the single is a euphoric explosion with a summer-ready sing-along chorus.”frtyfve

Moonglow Campaign Highlights:

Other recent CAPE CUB highlights:



(As of Friday 20th July 2018)

  • Shazam: 111,569 Followers // 902 new followers this week
  • Spotify: 9,781 followers // 2,989,553 playlist total reach // 316,431 monthly listeners
  • Apple Music: 2m plays // 291k radio spins // 11k song purchases // 1624 album purchases
  • Facebook: 6,282 likes // 183 new likes this week
  • Twitter: 2,609 followers // 10 new followers this week
  • Instagram: 2,022 followers // 5 new followers this week
  • Songkick: 5,518 trackers // 166 new trackers in July // Top 5 cities: London, New York, LA, San Francisco & Amsterdam…

PledgeMusic & PRSFoundation ‘Emerging Artist Fund’ Winners:


Cattle & Cane ‘Mirrors’ Campaign Highlights

Updated Tuesday 1st May 2018

Listen to Mirrors:

Awarded Momentum Funding

Press and promotional activity accrued during the ‘Mirrors’ (released Friday 5th May 2017) album campaign:


Beats 1Elton John (x1) “God, I love that!”

BBC Radio 2 – Dermot O’Leary (x2) “That’s lovely stuff…” & Janice Long (x3) “Janice Loves”

BBC Radio 6 MusicTom Robinson (x2) “They’re just going from strength to strength… check out their album Mirrors”

Absolute RadioFrank Skinner (x2)

Radio XJohn Kennedy (x1)

BBC London – Gary Crowley (x2) “How delicious is that?”

BBC Introducing – extensive support from Bob Fischer at BBC Tees and Nick Roberts at BBC Newcastle, plus ‘BBC Introducing Artist Of The Week‘ (x2) on the Georgey Tonight show with syndicated plays across all 40 BBC regional stations

Amazing Radio – session and interview with Frankie Francis + over 30 spot plays across the station

BBC Tees – numerous interviews and sessions + ‘Single Of The Week’ (x4) played on every daytime show


Spotify – playlist support including ‘New Music Friday UK’ (415,907 followers), ‘Stimmungsmacher’ (846k followers), ‘Your Coffee Break’ (343,884 followers), ‘Zuhause’ (338,413 followers), ‘Feelgood Pop’ (114,329 followers), ‘Your Office Stereo’ (61286 followers), ‘Café, Libros’ (630k followers) and ‘Fresh Folk’ (146,634 followers)

Deezer – added to the ‘Brand New UK’ playlist.


Sunday Brunch – ‘Fool For You’ video feature and accompanying Spotify playlist

Vintage TVlive session featuring two tracks

BT TV – ‘Fool For You’ on the music playlist

Made In Chelsea – ‘Fool For You’ on show and accompanying Spotify playlist

The Only Way Is Essex – ‘Fool For You’ on show and accompanying Spotify playlist

Sub TV – ‘Fool For You’ playlisted

Soundnet – ‘Fool For You’ playlisted



The Independent

The Sun – Small feature with photo re: album release (see below)

Metro – ‘Your Weekend Top Ten’ print feature in April with Stockton gig preview & photo (see below) and further ‘Weekend’ print feature in September with Cardiff gig preview & photo (see below)

Record Of The Day – compass feature with photo (see below)

Bitter Sweet

One On



The Scottish Sun – interview feature and photo in print (see below)

Big Issue

The Upcoming –

Digital Tour

Bido Lito –

Plus comprehensive online coverage from Louder Than War, Wolf In A Suit, Born Music, Destroy Exist, Music News, Queen Beetch, UMA, Ear To The Ground, Too Many BlogsGigsoup, Indietronica, Alexrainbird, Gas Mask MagazineWJ London and many more, as well as far reaching regional coverage too.



Nominated in the ‘Best Produced Album’ category in the Unsigned Music Awards at The Great Escape:

Also longlisted in the ‘Best Album’ and ‘Best Folk/Country’ categories:


Hometown – sold-out 1,000 capacity Christmas show at The Middlesbrough Empire:

The Head and The Heart – supported American band THATH on tour in January/February 2017 including Shepherds Bush Empire

Headline UK Tour – 11 well attended headline dates across the UK in May 2017 including a sold-out show at Sage 2 in Gateshead


Tom Odell – supported Tom Odell (reviewed by Louder Than War) in July ’17 at Tynemouth Priory & Castle as part of Mouth of the Tyne Festival:

cattle & cane mouth of the tyne

Brian Wilson – supported Brian Wilson (reviewed by Louder Than War) in August ’17 at Times Square in Newcastle:

20616972_639664136237658_1232240166456187027_o (1)

Festival dates 2017 – headlined Stockton Calling & also performed at Tramlines in Sheffield, Hardwick Live in County Durham, Yorfest in York and Chase Park in Newcastle

Acoustic UK Tour – all six headline dates sold-out and the tour also included four dates with Jake Isaac and a festival alongside The Shires and Badly Drawn Boy:

Acoustic Tour

Christmas Tour 2017 – six sold-out headline shows:


Tour with Nerina Pallot – acoustic tour in April 2018

nerina pallot tour web

Canadian Music Week 2018 – invited to Toronto for four official showcase gigs at CMW 2018

Biggest ever headline show – at Middlesbrough Town Hall with the Northern Orchestra in June 2018:Cattle & Cane - Town Hall June (1)Review:–cane-14764581

Brand Partnerships

Barbour International – photoshoot, website feature & Facebook live session:

Vauxhall – van for May 2017 tour provided through the ‘Vivaro On Tour’ scheme

Merrell key influencers for the clothing brand’s winter campaign


HMV – ‘Recommended’



2 million+ – Spotify streams for ‘7 Hours’

1 million+ – Spotify streams for ‘Saviour’

500k+ – Spotify streams for ‘Love On Your Hands.

213,700 – monthly listeners on Spotify (for the month of the album release)

280% – PledgeMusic campaign final total

53 – midweek official UK album chart

2 – indie breakers album chart

19 – independent album chart

28 – vinyl album chart

63 – physical album chart

79 – iTunes UK Top 200 All Genres album chart

23 – iTunes UK Top 200 Alternative album chart

1 – Spotify Viral Chart in Austria (for 7 Hours)

39 – Spotify Viral Chart in Germany (for 7 Hours)


Album Reviews

“A snapshot of a band on the cusp of something much bigger – 8/10” God Is In The TV

“At the same time easy to listen to and demanding folk/pop which invites a second hearing, and a third…  8/10” Gig Soup

“A genuine contender for album of the year” Teesside Gazette–canes-new-album-12978185

“Those delicious harmonies hit just about every sweet spot going. Bravo.” The Crack (Album Of The Month)

“A congruent album that reflects and refracts its many influences in a satisfying way.” Impose

“Another prime cut of folk rock – 8/10” Irish News

“If you’re looking for a warm and welcoming album for those introspective evenings, then you’re unlikely to find a better example than this in 2017 – 76%” Belwood Music

“Memorable, modern pop music, that manages to be at once accessible and esoteric – 8/10” On Magazine

“It is the preciseness of the songs and their sharp unflinching tones that make it a joy – 8.5/10” Liverpool Sound and Vision

“Packed with poetic lyrics and finger-picked guitars, their sophomore album will widen their presence – 78%” The Fountain

“Some of the sweetest music heard this year – 10/10” Scunthorpe Telegraph

“A nice, calm listen to accompany any Sunday morning – 4/5” Express & Star–cane-mirrors—album-review/

“There is something for everyone on this album” York Calling

“One of those albums you could soundtrack your life to” Nerve Magazine

Album stream – Clash


This marketing campaign has been supported by the Momentum Music Fund. Momentum is managed by PRS for Music Foundation, supported using public funding by National Lottery through Arts Council England with support from PPL and in association with Spotify.